Hot? Craving for an aperitif? Do you know what’s better than an aperitif in summer? A good, but also beautiful aperitif.
With Digital Out of Home – Lillet, the bottle of Lillet ended up on a colossal LED wall in Corso Sempione and Ripa di Porta Ticinese in Milan, to amaze the audience with an anamorphic 3D effect that highlighted both its freshness…and beauty.
Because, as you know, when addressing a predominantly female audience, aesthetics are as important as essence.
Gentlemen, no offense intended!
