Connecting And Engaging Customers At Deeper Level

Immersive technologies have a profound impact on businesses. Companies can now interact with their customers in new disruptive ways to establish emotional connections between their customers and their products, services and, above all, their brands.

The technologies able to alter and improve the reality that surrounds us have exceeded the simple level of entertainment and are already applied in every business-critical sector. They are called Immersive Reality.

Companies with a keen eye for the future have already implemented this technology in their processes, both to study how to generate new products, and to generate innovative solutions and also to experiment with new ways to let customers try out their products and services.

The result of this new frontier of experience allows organizations to obtain greater customer involvement and better business results in all fields of application.



A Brand New World

Immersive Reality, also known as Extended reality (XR), refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables.

Togheter with all its components (Virtual Reality, Augmented Reality and Mixed Reality) this technology is already an important business factor, with applications that extend to every type of industry.



Enabling Amazing Experiences

Industries have already implemented the potential of Immersive Reality by applying it to a whole range of services, from the classic entertainment industry to marketing, training, education, health care, to real estate, just to name a few.

In marketing this technology has opened up new opportunities for brands to engage their customers, offering new ways to interact with products.

In education, medical students can practice virtual patients. In training, people who can run into dangerous situations, such as in the case of employees in the event of fire, can be trained in safety, with a higher level of awareness.



Get Into The Reality Revolution

Our workflow outline all the steps that, togheter with our customers, allows us to define, design, produce and optimize contents and applications made by using Immersive Reality knowledge and technologies.

DEFINE GOALS. Set clear goals for the application scope, whether it is a business, educational, medical or other. Then you can set the parameters on which to develop the app.
CHOOSE PLATFORM. Define which platform is most suited and identify what device the app is for, if it is for mobile or for a VR/MR/AR headset, if it is a stand alone or live inside Oculus, HTC, Microsoft or other providers.
SYSTEM FUNCTIONALITY. Explore all the project parameters, the interactivity degree and the features, as well as the immersive format type. Then proceed by outlining the conceptual graphics.
CONCEPT DEVELOPMENT. After the viability analysis of the all interactive features, we get into the concept stage and start to ideate what will be the user experience in the 3D space.
STYLE & MOTION. Design the look and style of the interface as well as the 3D environment and plan all the movements the user will make in order to start creating functionalities.
PROTOTYPE DEVELOPMENT. We get into the development stage by bringing together analysis, design and coding.
APPLICATION TESTING. Conducting an integration test to evaluate the development of changes made during the development process.



Our Expertise With Extend Reality Technologies

We deliver value to our clients by providing them with solutions in all Virtual Augmented and Mixed reality domains. In a world in which the idea of “place” is no longer important, AR and VR technology will also help businesses address the largest workforce challenge they face: the distance between themselves and the talent they need to fuel new business growth.


Transforming Business Reality

In the simulation generated by Virtual Reality we can manipulate any element to produce amazing experiences. Healthcare, construction, education, this technology is already having an impact on all these industries.

Our mission is to take your business project from the conceptual stage to the delivery stage and make it part of the shared reality of your customers.


In business, companies use Virtual Reality for a wide range of activities involving customers, such as give tours, hold meetings, data visualization and product features preview.

Companies’s leaders choosed to widely use Virtual Reality inside their own organizations. So Virtual Reality is used to train employees in role playing scenarios or for conducting interviews with new candidates.

But also for testing people reaction in emergency situations, without putting anyone at risk.


Enhance Your Existing Environment

With the Augmented Reality technology, trough devices such as smartphones and smart-glasses, users can see new computer-generated images, superimposed things that surround them to alter their perspective of reality.

Besides, Augmented Reality works with other technologies, such as Internet of Things, to give people a richer view on their reality. For example some companies already largely use Augmented Reality technology to show reviews over hotel or restaurants.


Like VR, Augmented Reality has also found applications in various fields. In medicine this technology is used to facilitate surgery. GPS systems use Augmented Reality to facilitate the transition from point A to point B.

Our experience with modern technologies such as SDK, image recognition, machine learning, and more allows us to create interactive solutions that exploit all the features and potential of Augmented Reality.


Interact With a Brand New World

Mixed Reality is a combination of the physical and the digital world. In Mixed Reality, digital information is represented by interactive virtual objects that are mapped to the physical environment, displayed in the space that surrounds users.

These objects respond to commands and interact with the surfaces of the concrete world in real time to offer a more natural and intuitive experience.


The main difference between Augmented Reality and Mixed Reality is the underlying technology. While Augmented Reality is viewed through a flat-screen such as a smartphone or tablet, Mixed Reality is headset-based.

This cutting-edge technology has already been applied in many business sectors. From remote work, with employees able to collaborate regardless of where they are physically located, to interactive product content management that allows users to migrate from the static product catalog to multiple interactive 3D digital replicas.


Integrate. Improve. Innovate.

To best meet the needs of your industry, company and specific project, we are organized in three Business Units or, as we call it, Bit Unit. Through our Units we provide a wide range of services, from the project conception to the operational release.



We use creative thinking and innovative technology to help companies stay relevant.


We build customer-tailored solutions for your critical business needs.


We develop smart design and engaging experiences for all products and screens.

In The Mood To Talk?

Wheter you want to build a new product, improve your processes, test the feasibility of a new project or to create the next big thing contact us now and let’s craft some excellence.

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BitForFun is the leading software engineering company bringing innovation throught advanced technological solutions.

33 Hangerlane, W5 3HJ
London - United Kingdom

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Operational HQ: Via Jacopo Palma 8
Milan - Italy