During SinapsIA, the event organized by Meta and UNA – Aziende della Comunicazione Unite, the future of marketing and advertising came to life through tangible applications of Artificial Intelligence. Among the highlights of the day was BitForFun‘s presentation of Syntheos, an innovative project centered on virtual avatars.
Introduced by Riccardo Saracchi, Chief Business Officer of BitForFun, and accompanied by the avatar Diva, the project was unveiled in an interactive format. Diva set the stage with these words:
“Welcome to the presentation of Syntheos. The future of digital interactions is here, and today we’ll show you how we’re revolutionizing communication through AI-powered avatars.”
A New Way to Interact
Syntheos: All You Need to Know
With her clear and engaging voice, Diva elaborated:
“Syntheos is much more than a simple technology. It’s a new way to connect people in digital worlds, combining artificial intelligence and human interaction.”
Syntheos represents a paradigm shift. It is a system of AI-driven virtual avatars designed not only to respond to user requests but to learn from every interaction, continuously adapting and improving. This makes each experience unique, personalized, and engaging.
Human Interaction Enhanced by AI
The perfect balance between humans and machines
What sets Syntheos apart is its focus on authentic interaction. These avatars go beyond executing commands or answering questions; they can perform complex tasks such as sending emails, booking appointments, interfacing with IoT devices, and even profiling users to offer tailored experiences.
Diva emphasized:
“Every avatar is unique. We can customize their appearance, behavior, and knowledge to meet the needs of each client and industry.”
From animated mascots to hyper-realistic figures, and even whimsical characters like a talking doughnut, Syntheos enables the creation of avatars that not only fit their context but elevate it.
Real-World Examples: Diva e Redi
Unique customised experiences
Saracchi highlighted two compelling case studies of Syntheos in action:
- Diva at Netcomm Forum 2024
At this event in Milan Fiera, Diva interacted with visitors, recognizing individuals and calling them by name using integrated sensors. In a memorable moment, she surprised a young visitor who mentioned his band by naming a few of his songs, leaving him and the audience amazed. - Redi at Vinitaly 2024
Redi, a virtual sommelier, was developed for one of Italy’s most prestigious wineries. Depicted as a Renaissance-style animated painting, Redi welcomed visitors in the winery’s barricheria, tailoring his language to match their wine knowledge. From general insights about the winery and responsible drinking to detailed commercial guidance for professionals, Redi showcased Syntheos’s ability to create highly personalized interactions.Real-World Examples: Diva e Redi
Limitless Versatility
Where there’s a need, there’s Syntheos
Diva highlighted the diverse applications of Syntheos:
“Avatars can be used across sectors: retail, events, customer service, education. The possibilities are endless.”
Picture an avatar greeting customers at a dealership, guiding them through car configurations, or assisting a teacher in addressing diverse classroom needs. In the context of smart cities, avatars like Syntheos can be integrated into interactive kiosks, providing multilingual information and breaking down technological barriers for citizens.
Avatars as Artistic and Personal Expressions
Digital inclusion, real creativity
Beyond its technological capabilities, Syntheos explores creative and inclusive possibilities. Diva, for instance, represents a real person with ADHD who, through her virtual counterpart, can express herself freely on social media and connect with a broader audience.
“Even without AI, Diva demonstrates our ability to craft authentic and personalized experiences,” Saracchi noted.
Conclusion
Syntheos isn’t a vision for the future—it’s the present. In an era where Artificial Intelligence is a paradigm-shifting force, this technology makes digital interactions more human, accessible, and inclusive.
“In an increasingly digital world, avatars can simplify daily life and make technology a true ally for everyone,” Diva concluded.
We thank UNA and Meta for the opportunity to share Syntheos, a project that embodies our commitment to a more connected and inclusive future.