Immersive Technologies

Immersive technology in a box: unlock new realities with Sandman

Today, immersive technology is not just a trend; they are reshaping how we interact, learn, and entertain. Among the myriad of innovations, one stands out for its ability to transport users to new dimensions without leaving the room: Sandman, brought to you by BitForFun, a pioneering Innovation House with roots in Milan, Italy, and London, UK.

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Pantone Peach Fuzz: color of the year 2024
Pantone Peach Fuzz: color of the year 2024

Peach Fuzz: Pantone’s Ode to Compassion and Coziness in 2024

As we navigate the complexities of the modern world, Pantone, with a blend of elegance and a wink, introduces Peach Fuzz (PANTONE 13-1023) as the Color of the Year for 2024. This isn’t just a random pick from the color wheel but a carefully curated selection that speaks volumes. Celebrating the 25th anniversary of their Color of the Year program, Pantone has chosen a hue that whispers comfort and shouts compassion in the same breath—a light, fruity tone that serves as a tactile hug in these turbulent times.

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Emotional AI
Emotional AI

Emotional AI: understanding the future of human-machine bond

In the ever-changing world of technology, where every innovation seems to leapfrog the last, there’s one frontier that’s capturing the imagination and curiosity of tech enthusiasts and skeptics alike: Emotional AI. This isn’t your run-of-the-mill tech update; we’re venturing into the realm where machines get a crash course in human feelings. So, buckle up as we explore the intriguing world of Emotional AI, where technology gets a heart, sort of.

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Sybil secure streaming platform
Sybil secure streaming platform

Sybil: Leading-Edge Streaming Technology for virtual events

In an era where digital presence is paramount, delivering immersive and interactive virtual experiences is the key to engagement. BitForFun’s innovative solution, Sybil, emerges as a beacon of advancement in the realm of virtual events and live streaming. This platform is not just a tool; it’s a game-changer for how organizations conduct webinars, live streams, and interactive sessions on a global scale.

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Neuralink mouse
Neuralink mouse

Neuralink: someone moved a mouse with the power of thoughts

In a groundbreaking announcement by Elon Musk, the tech mogul revealed that the first human patient with a Neuralink brain chip can now control a computer mouse solely with their thoughts.

This innovative step forward in brain-computer interface (BCI) technology was shared after the chip, implanted in January, showed promising results with the patient making a full recovery and experiencing no ill effects. Neuralink, Musk’s ambitious venture, aims to empower individuals with traumatic injuries to operate computers using their mind, marking a significant milestone for those with quadriplegia or amyotrophic lateral sclerosis (ALS) who were the focus of these trials.

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Apple Vision Pro
Apple Vision Pro

Our 2cents on Apple Vision Pro

The introduction of the Apple Vision Pro into the world of wearable technology and augmented reality (AR) has generated a great deal of interest, promising total immersion and the ability to significantly improve the everyday user experience. However, every innovation brings with it both benefits and challenges. In this article, we will explore the benefits and challenges, both ethical and technological, of this revolutionary device.

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UsUp Group and Bitforfun create Ethereon
UsUp Group and Bitforfun create Ethereon

Ethereon is born, the innovation hub by Bit For Fun

Us Up & Below The Line, a group with a decade of market experience in communication, event organization, and OOH, aims even higher and fully enters the world of digital innovation with the creation of Ethereon.

Thanks to the incorporation of Bit For Fun, the Creative & Software House of the Us Up Group, Ethereon is born: an innovation hub where any communication need finds a new, unexpected key to interpretation, enhanced by the opportunities that the latest technologies can offer to the market and the world of Communication & Events. Therefore, it’s not just about ordinary special effects, but an incubator of original ideas applied to technologies of the highest impact and creative value.

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Riccardo Saracchi at W3A forum on metaverse and digital avatars

BitForFun on stage: Metahumanity @ W3A Forum

How to humanize the relationship with technology and make it accessible to everyone through AI?
Riccardo Saracchi addresses this question by presenting a suite developed by BitForFun for the creation of an AI-supported #MetaHuman, taking the concept of a virtual assistant to an unprecedented level.

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