During SinapsIA, the event organized by Meta and UNA – Aziende della Comunicazione Unite, the future of marketing and advertising came to life through tangible applications of Artificial Intelligence. Among the highlights of the day was BitForFun‘s presentation of Syntheos, an innovative project centered on virtual avatars.
Introduced by Riccardo Saracchi, Chief Business Officer of BitForFun, and accompanied by the avatar Diva, the project was unveiled in an interactive format. Diva set the stage with these words:
“Welcome to the presentation of Syntheos. The future of digital interactions is here, and today we’ll show you how we’re revolutionizing communication through AI-powered avatars.”