The tale of Audi
at Piccadilly Circus
Client
- Audi UK
Date
- December 2023
Our Services
- Strategy, Idea and Concept
- 3D Design and Technology
- 3D Video Production and Content
- Anamorphic optimization
A Christmas Mission
A digital out of home straight of dreams
This is the tale of Audi 3D Digital Out of Home at Piccadilly Circus: once upon a time, there was a beautiful car that aimed to captivate screens.
The desire was taken literally, indeed, by a group of developers and creatives, who turned the launch of the Audi SkySphere into an anamorphic display that truly pierced through the screens.
Where it happened
Milan, Taiwan, Taipei, Vienna: that car seemed to come out of the screen wherever it was placed.
The success of the digital out of home was such that, at Christmas, it landed on the most famous LED wall of all, Piccadilly Circus.
And they all lived happily ever after, especially us, who were that group of developers and creatives.