An immersive tale
- September 2021
- Strategy, Idea and Concept
- Direction, Design and Technology
- 3D Modelling & 3D Animation
What we did.
The idea behind Polaroid immersive tale
For Polaroid we created a whole virtual world that could tell the tale of the brand great history.
The Polaroid immersive tale is a virtual journey showcasing the brand’s rich history. It combines interactive elements with historical milestones, engaging stories, and a celebration of Polaroid’s cultural impact.
From the ancient lab of Erwin Land (filtered lenses creator), to the most modern Polaroid stores, the story flows through amazing surprises and unexpected visual effects.
The virtual experience was inserted in an hybrid brand event which engaged Polaroid ambassadors from all over Europe.