Polaroid Meta-World
An immersive tale
Client
- Polaroid
Date
- September 2021
Our Services
- Strategy, Idea and Concept
- Direction, Design and Technology
- 3D Modelling & 3D Animation
What we did.
The idea behind Polaroid immersive tale
For Polaroid we created a whole virtual world that could tell the tale of the brand great history.
The start
The Polaroid immersive tale is a virtual journey showcasing the brand’s rich history. It combines interactive elements with historical milestones, engaging stories, and a celebration of Polaroid’s cultural impact.
The content
From the ancient lab of Erwin Land (filtered lenses creator), to the most modern Polaroid stores, the story flows through amazing surprises and unexpected visual effects.
The audience
The virtual experience was inserted in an hybrid brand event which engaged Polaroid ambassadors from all over Europe.